A micro site is generally used to promote a single product within a company. You may have a product with a well know brand or name that people would look for on the internet. A good example of this would be the name Lismore; this is a product in a company called Kempis Sales Ltd. The Lismore product is so well know that they decided to register the product name and advertise it on a micro site.

More frequently micro sites are being used as a simple and effective way to promote a company in the form of an on online brochure.

A typical micro site would consist of:

• Domain registration
• 3 - 5 page website
• Navigation menu
• Contact form and acknowledgement
• 1 year hosting
• Email services
• Web stats